Society for Storytelling

Storytelling in Business

“Storytelling gets inside the minds of the individuals who collectively make up the organisation and affects how they think, worry, wonder, agonize, and dream about themselves and in the process create - and re-create - their organisation.”
Stephen Denning, The Springboard, 2001.

Here are three webpages which discuss Storytelling in Business:

Benefits of Storytelling in Business descibes how a corporate story can so effectively get across a message about a company’s values.

Springboard Stories describes Stephen Denning’s concept of a ‘springboard story’ and its use in business.

Using Traditional Stories gives examples of the use of traditional stories in a business context.